With “Swag” seemingly chosen as the buzz word for 2011 it was appropriate that Jay-Z and Kanye West‘s long rumored collaboration had tons of it. . Having set the bar very high with last year’s ‘My Beautiful Dark Twisted Fantasy‘ it seems anything Kanye touches turns to gold and Jay-Z also has the midas touch again reminding us how much better than everyone else he is. ‘Watch The Throne‘ gives the rap megastars an opportunity to make as many outlandish and likely true boasts as they possible can over a tight production.
Cougar scribe Olivia said: “Take Jay Z and Kanye West, you expect something epic, huge and over the top ( just like the massive promotion around the album ), a mix of Kanye‘s creativity and Jay‘s flow , so something perfect basically. Indeed it is a great album. Considering the amount of talent in this twosome have that’s not too surprising“.