2013 was a fantastic year for Adi Ulmansky where she seemingly could do no wrong. Her debut mixtape ‘Shit Just Got Real’ was well received and swiftly followed up with the awesome ‘Hurricane Girl‘ EP. the Israeli singer/rapper/producer lined up shows in the UK, appearances at Milan Fashion Week 2013 as well as finally playing for US audiences at both Culture Collide Festival in LA and CMJ Music Marathon in New York.
The usual hyperbole accompanying an artist’s sophomore release is the classic copy/paste line “shows more focus than previous work”. In Ulmansky’s case it’s the very scattered nature of her music, and by extension Adi herself, that makes this package so irresistible managing to sound utterly menacing one moment and authentically lovelorn the next often within the space of one track. Check out her “Work It” video if you need more proof.
‘Hurricane Girl’ channels everyone from Die Antwoord’s Yolandi Visser, Nicki Minaj, Rihanna and even MIA but the big difference is Ulmansky handles production duties herself directly overseeing her infectious mix of apocalyptic samples, machine gun raps and saccharine vocals.
The pocket-sized manga princess efforts are not going unnoticed either with a shoutout from the talented Earl Sweatshirt’s, of Odd Future fame, who guaranteed her appreciation for him was completely mutual.
Keep your eyes on Adi Ulmansky in 2014 as she bring her fierce one-woman-show to the next level.
