Haunting vocals blend with an electronic downtempo rhythm in NETA’S single, “Silly Life”. A taste of his upcoming project, “Heroes in a Tale”, the song and its video reflect the depth of an artist at his ripest, delivering artistic, poetic and emotional maturity with a shot of irony. Pastel wallpaper is interrupted by the unmoving stare of eyes that have seen the world spin many times over. Sweet lyrics of forgiveness and freedom are contrasted by symbolism of human instinct at its rawest. “Silly Life” and its visual discussion of satiety give insight to a project that follows a hero starring in the tale of his own incredible musical life and spiritual journey.
NETA’s musical journey was sparked by one of the purest of relationships – childhood friendship. NETA grew up and later worked with musical icons Rami Fortis, and Berry Saharov. Together they toured Europe in the 80s and 90s, after which he settled in Amsterdam’s bustling music scene. Years of musical exploration soon lead to NETA’s first solo project. It was released five years ago under the pseudonym “The Alchemystique”, garnering critical appraise in addition to airtime on Israeli national TV and radio.
Several years of personal turmoil arose following his success, leading to hardship and quiet. Nevertheless, NETA chose to become the hero of his own tale, and soon he met his match. “I am usually the master of destruction. But this time, she destroyed me.” The woman who destroyed NETA is the woman responsible for his destruction and his emotional and musical rebirth. In interview, NETA has described his wife as the ultimate push, yet also the ultimate support for both his personal and artistic transformation manifested in his debut single video for “Silly Life”.
The album is a culmination of electronic elements with influence from a vast array of artists covering Bowie to Garbage, Zepplin to Jeff Beck, and Zero7 to Lana Del Rey – with everyone in between. Renowened Israeli producer Eyal Katzav has co-mixed and mastered the album, which also features brilliant drummer Boaz Wolf and phenomenal vocalist Doron Talmon.
“Heroes In A Tale” is due in November 2014, “Silly Life” is out now.
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Post by Betty
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