A few years back, Noga Erez made a spectacular splash with a series of impactfully executed music videos that introduced her comeback sound and striking image to the world. Audiences lapped it up, captivated by her innovative approach to releasing music. Now, Erez ramps up the release of her forthcoming ‘Vandalist’ album with “Ayayay”, a track that is a delightful departure from the introspective and weightier themes of its predecessors.
If the previous single “PC People” was a contemplative plunge into modern anxieties, “Ayayay” is a jubilant burst of pure joy and rhythm. The track’s upbeat and eclectic sound is reminiscent of Rosalia‘s genre-blending style, albeit with a playful twist. Featuring Buenos Aires rapper Dillom, “Ayayay” brings a Latin flair to Noga Erez‘s discography that’s impossible not to shake your hips to. His contribution infuses the track with a dynamic “now” reggaeton rhythm that adds a fresh and infectious energy.
The music video, directed by Erez and her partner ROUSSO, is as spirited and fun as the track itself. Shot predominantly with a kaleidoscope lens, it transforms every scene into a vibrant, swirling spectacle of colour and motion, amplifying the song’s playful and energetic spirit. It looks like the duo had a lot of fun making this and that energy pops through the screen.
As anticipation builds for her third album, ‘The Vandalist’, set to drop in September, “Ayayay” offers a tantalising preview of the vibrant and experimental sounds to come. Erez remains at the forefront of alt-pop and rap, pushing boundaries and redefining genres. If this single is any indication, ‘The Vandalist’ promises to be a thrilling exploration of fresh musical landscapes.
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